Politics is louder, faster, and more unpredictable than ever. But underneath the noise, decisions still get made — and if you’re not part of that process, you’re playing catch-up.
That sense of chaos? It’s not new — and it’s not going anywhere.
But here’s the thing about chaos: it’s just change you’re not in control of. You can either help shape events, or get swept up in decisions made without you.
That’s why we’ve launched Hedry.
We built Hedry on a simple belief: that no one person can offer the full picture – not in an environment this fast, this complex, or this high-stakes. Great strategic counsel doesn’t come from a single voice. It comes from partnership. From combining experience, political resilience, and commercial acumen. From bringing different lenses to the same challenge – and staying focused on outcomes.
Between us, we’ve worked inside political parties, advised leaders, guided complex developments, been involved in national campaigns, supported businesses through reputational challenges, and helped organisations adapt in times of real uncertainty. And again and again, the lesson is clear: the organisations that succeed are those that see change coming, stay calm in the middle of it, and act with confidence.
That’s what Hedry is here to help you do.
We offer services across four core areas — Public Affairs, Planning & the Built Environment, Corporate Communications, and Strategic Advisory — but what really defines us is how we work.
We bring clarity and focus to everything we do. We’re not going through the motions. We’re here to help clients stay grounded, act decisively, and keep moving forward — whether that’s through a planning process, a policy fight, a leadership shift or a public challenge.
We are political – and we come from different political parties – but we don’t take a tribal view. We operate across the spectrum because we’re in an era of five-party politics, and businesses need to be politically resilient if they’re going to thrive. We understand how decisions get made — in government, in councils, in businesses, and in communities — and we help our clients engage across all of them.
We’ve built a team that reflects our approach: experienced, collaborative, and deeply committed to the quality of advice we give. We take the time to understand what matters — and we focus on what works.
In moments of disruption come new beginnings — and this is one of them.
We’re proud to have launched Hedry. And even prouder of what we’re building: a consultancy that stands up in a changing world, partners with its clients, and delivers with confidence and clarity.
Trusted advisors for a changing landscape. That’s more than our strapline — it’s the role we play.
Nathan Parsad-Wyatt & Kevin McKeever